The latest seasonal book from minä perhonen 紋黄蝶 "we", apparently the 10th issue this season it's more like a company or brand's introduction book rather than a collection book. It shows scenes from their new collection making process at factories and their important craftspeople and artisans who are behind this extraordinary Japanese fashion brand minä perhonen with beautiful black and white photography by L.A.TOMARI along with some new items from the spring/summer 2012 collection.

So so beautifully made, just as everything else they produce, from their textiles, garments, accessories, shop spaces, printed matter.... I can not love more about every tiniest detail of their creations!

P.S. If you like mina perhonen, do check out the current issue of ku:nel magazine!

16 comments

  1. does that mean these are actually zines? beautiful!

    http://sydsense.blogspot.com

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    1. Hmmm I'm not sure if this would be called a zine it's a catalogue!

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  2. Is it possible to order it from your store? I am from Hong Kong. :) thanks!

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    1. Can you please email me? My address is shown on the left side of this blog!

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  3. Is it possible to order it from your store? i am from Hong Kong. thanksss! :)

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  4. Lovely pictures,I became a minä perhonen fan just by following your blog. Hope I will be able to visit their shops in Japan one day. Thanks for sharing :-)

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  5. that is a BEAUTIFUL seasonal book!
    such well crafted in details!!

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    1. It's really beautiful...hontoooooouni beautiful!

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  6. I love their prints and designs for women. I wish they made men's clothes!

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    1. Do you know, they do make men's clothing now! :)

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  7. Such a wonderful catalogue, the b&w photos are gorgeous ! I wish I could find a copy in Paris..

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  8. oh wow, it is so beautiful designed! love the b&w pictures.

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  9. This is such a beautiful blog.

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  10. Coucou! I have not quite understood .... If I buy the last Kun: nel, I have the catalog of minä, right?

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    1. Sorry if i was being confusing, but no the catalogue and the ku:nel are the different things, there is a feature on mina perhonen in the latest issue of ku:nel!

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your kind words are always welcome and appreciated! arigato :)

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